Half baked will kill even the best idea.

S'a funny thing.
In the past few years:…
My wife died (the gloriously laid back Megan, surf club captain, photographer, Mother of Taylor - our son)
I remarried and divorced - but produced the perfect companion sibling for Taylor - Zoe - wild child, smart, funny…how many adoring adjectives can a man express before the audience evacuates?
I've done things.
Started things (good things - like BrandWorld- Biggest advertiser on NZ TV and Idealog Magazine - winner of business magazine of the the year EVERY year of its existence - since '06).
I'm plainly a proud father.
I am.
I'm ready to build and grow.
If you have a great idea and want to make it happen - let me know.
We'll find the cash.
I hear a lot of 'Ideas are dime a dozen' - but the real point is ideas need vetting - and not by suits.
Creative direction is the next big skill.
Ideas need to be worked up.
They need to be thought through… packaged and pitched.
Half baked will kill even the best idea.
Meta