MacGregor Media
Been working with talented designer Joanna Alpe from We Love Inc. to create an identity for my new venture.
Rather than confect some wild abstraction I have gone with the eponymous name MacGregor Media.
I specialise in developing media properties. In the past I have created household names like Family Health Diary and Eating Well. More recently I have developed concepts like The Mix and Toyota Showroom for BrandWorld, the company I co-founded in 1997 and sold in 2002, returning three and a half years ago to work on new product development. BrandWorld is now a client of MacGregor Media.
Along the way I also conceived and co-founded Idealog magazine, which has been a great success winning the business magazine of the year every year of its life - 5 times.
The future of media is going to be a wild ride. The conventions of ownership and distribution have gone out the window. New platforms such as on-demand viewing, the rise of the smart phone and tablets mean TV doesn't mean TV as we knew it and magazines as imersive experiences trump paper and ink.
Need to get cracking with the application of the ID - web and social for now.
Standby.
