The mundus of Moleskin

Richard Dawkins introduced me to the idea of the 'mundus' - the everyday, the mundane (and how the appreciation of it - being in the moment gentles our condition as humans).

Perhaps nothing is more mundane than the humble, or should I say the fabulous, Moleskin notebook?

I always have a notebook with me. When I am flush it will be a Moleskin, for they are expensive.

But everyday observations, notes and drawings contained - or set free on the luxurious, creamy pages of these little serialised tomes take on a character of their own. I love them - I am certain they are Lovemarks (if I might grudgingly apply Kevin Robert's nomenclature).

This little movie is a delight. (thank you Idealog magazine)

It, too, is mundane. In the most delightful sense of the word.

I enjoyed watching a simple task being performed with care. It reminded me of a conversation with Hamish Keith just the other day about the joy of artistry in art and the idea of 'teknos' or know-how versus dilettantism or post-modern ideas that anything is art if you want to be (thank you duchamp).

An excellent example of how brands are using storytelling to, um, tell their stories.

I have written about Moleskine before on my Thoughtspurs blog.
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